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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Unlock the full potential of your brand. By utilizing our advanced data science techniques and predictive analytics on an unmatched dataset, we connect with customers at every stage of their buying journey, ensuring you can reach shoppers with exactly what they desire. With insights derived from nearly half of American households, we gain a profound understanding of consumer behavior and purchasing patterns, both online and in physical stores. Our expertise helps you identify the connections that drive purchasing decisions and foster brand loyalty throughout the customer journey. We offer solutions tailored to every phase of your shoppers' experience, establishing a continuous cycle of consumer engagement that enhances accuracy and maximizes your return on investment. Take advantage of our innovative analytics platform, 84.51° Stratum, along with bespoke research and analytical services to gain insights into the shopping journey. Our deep industry knowledge and customer intelligence equip our clients to formulate thorough and effective strategies, ensuring sustained growth and success in a competitive market. By embracing our approach, you can transform the way your brand interacts with consumers, creating lasting impacts.

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

BigCommerce
Braze
Cordial
Criteo
Emarsys
Facebook
Google Ads
HubSpot Customer Platform
InMoment
Klaviyo
Lightspeed Retail
LinkedIn
LiveRamp
Magento
Mailchimp
MyGuestlist
Tall Bob
Vero
Vision6

Integrations

BigCommerce
Braze
Cordial
Criteo
Emarsys
Facebook
Google Ads
HubSpot Customer Platform
InMoment
Klaviyo
Lightspeed Retail
LinkedIn
LiveRamp
Magento
Mailchimp
MyGuestlist
Tall Bob
Vero
Vision6

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

84.51°

Founded

2015

Country

United States

Website

www.8451.com

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Alternatives

Alternatives

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