Best AB Testing Software for WordPress

Find and compare the best AB Testing software for WordPress in 2026

Use the comparison tool below to compare the top AB Testing software for WordPress on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    FROGED Reviews
    Top Pick

    FROGED Technologies

    $32.5 per month
    17 Ratings
    FROGED is a secure omnichannel platform that unites Human Touch and AI to help businesses connect with customers in smarter, faster, and more personal ways. With full visibility, traceability, and centralized data, FROGED empowers agents and managers to boost efficiency, productivity, and revenue while keeping people at the heart of technology. Key Features: Unified Omnichannel Inbox: Manage all conversations across all channels in one place, without losing context or personalization. Campaigns & Conversational Marketing: Engage customers at scale with segmentation and hyper-personalization, turning one-to-many outreach into one-to-one interactions. AI Copilot & Workflows: Automate Tier 1 support, summarize interactions, and create custom workflows that integrate seamlessly with your tools.
  • 2
    Selzy Reviews
    Top Pick
    Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.
  • 3
    User.com Reviews
    Top Pick

    User.com

    User.com

    $249.00/month
    10 Ratings
    User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -
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    Smartlook Reviews
    Top Pick

    Smartlook

    Smartlook

    $39 per month
    8 Ratings
    Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.
  • 5
    WebEngage Reviews
    WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.
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    emfluence Marketing Platform Reviews
    Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.
  • 7
    Unbounce Reviews

    Unbounce

    Unbounce

    $72 per month
    2 Ratings
    Unbounce landing pages can increase conversions. Without the need for developers or technical bottlenecks, you can create, launch, optimize, and optimize landing pages for any campaign. Showing targeted popups or sticky bars to users will increase leads and revenue. Tech bottlenecks can be avoided completely. Any member of your team can create, launch, optimize, and optimize Unbounce landing page, popups and sticky bars. You can easily recreate any mockup, brand concept or logo. You can start from scratch or choose from our collection of fully customizable templates. The Unbounce drag-and-drop builder makes it easy to quickly create landing pages and sticky bars. You can publish landing pages to WordPress and integrate with Google Analytics. Leads will automatically be passed to any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.
  • 8
    Optimizely One Reviews
    Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.
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    WiserNotify Reviews

    WiserNotify

    WiserNotify

    $10 per month
    1 Rating
    Your website attracts numerous visitors every day, yet only a small fraction engages with your offerings. Regardless of advancements in technology, the need for social proof remains essential for building confidence. Wiser Notify provides a simple and efficient way to instill trust in what you present to your audience. Aiming to enhance sales through effective marketing strategies for thriving e-commerce ventures, Wiser Notify leverages the principles of consumer psychology to offer digital solutions. With its focus on social proof and FOMO (fear of missing out) marketing tactics, Wiser Notify helps draw in potential customers while enhancing your credibility. By displaying recent activities such as sales, sign-ups, and subscriptions, you can foster trust and increase your site's popularity, ultimately leading to greater success in your business endeavors. These strategies not only boost sales but also create a more engaging user experience.
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    Mouseflow Reviews

    Mouseflow

    Mouseflow

    $31 per month when paid yearly
    Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.
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    Convert Experiences Reviews

    Convert Experiences

    Convert.com

    $399.00 per month
    Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.
  • 12
    Convertize Reviews

    Convertize

    Convertize

    $49/month
    Convertize is an A/B testing and conversion optimization tool that helps you increase your conversion rate. Edit your content, run A/B testing to find the best version, and add powerful new features. Convertize SmartEditor™, allows you to create multiple versions of your webpages and A/B test your text, images, buttons, without having to touch a single line of code. You can also set your own goals by tracking buttons and URLs, so you can keep track what is most important to your business. A/B testing tools like the Autopilot™, and Hybrid Statistics Engine™, provide reliable results quickly. This means that you can spend more time on your content. SmartPlugins™, which add geolocation, persuasive notification and dynamic text to your site, are called SmartPlugins. Convertize integrates seamlessly with your existing tools, so you can A/B-test Wordpress content, increase Shopify conversion rates, and optimize Wix websites in just a few clicks.
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    Crazy Egg Reviews

    Crazy Egg

    Crazy Egg

    $24 per month
    Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.
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    AB Tasty Reviews

    AB Tasty

    AB Tasty

    $42.00/month
    AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.
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    Kaption Reviews

    Kaption

    Kaption.co

    $25 per month
    Kaption stands out as the premier analytics and feedback platform driven by artificial intelligence, specifically designed for digital marketers. Gain the critical insights necessary to enhance your digital presence and propel your business forward. By removing uncertainty, you can understand the reasons behind user behavior and iterate your strategies at a much quicker pace. One of the most effective ways to influence your audience is to perceive your offerings from their perspective. Have you considered how users navigate your website? With Kaption, you can map out the user journey and identify any obstacles encountered along the way. The path to excellence is paved with accurate information; without data, you are merely relying on luck or making mistakes. Direct your energies towards effective conversion and monitoring strategies. Take advantage of complimentary heatmap analytics to analyze user interaction with every component of your site and its impact on their actions. Identify where users face challenges, boost your conversion rates, and resolve product issues more swiftly with intelligent metadata insights. By doing so, you can ensure that your marketing efforts are both informed and effective.
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    Splitmat Reviews

    Splitmat

    Splitmat

    $19 per month
    Boost your conversion rates through the power of A/B testing with Splitmat, a versatile URL shortener designed to seamlessly redirect your traffic across various landing pages. You might be amazed by the potential increase in your conversions. Functioning just like a conventional URL shortener, Splitmat requires no additional plugins or modifications to your existing website. It cleverly adds a unique "utm_id" parameter to your landing page URLs, allowing you to monitor essential metrics such as time on site, bounce rate, and conversion events using Google Analytics, Fathom, or any analytics tool of your choice. You can experience Splitmat’s features free for 14 days, and if you're not completely satisfied, there's an additional 30-day period during which you can receive a full refund. Simply create a few landing pages using your preferred builder, whether it’s WordPress, Wix, or others, and Splitmat will generate a concise link for you. Share this short link across social media, emails, and all types of marketing campaigns, ensuring that each click efficiently redirects visitors to your selected landing pages, maximizing your outreach and engagement. By utilizing this strategy, you can not only enhance user experience but also optimize your marketing efforts significantly.
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    SEATEXT AI Reviews

    SEATEXT AI

    SEATEXT AI

    $25 per month
    SEATEXT AI is a powerful solution designed to enhance website content, boosting both user engagement and conversion rates. This innovative tool employs sophisticated AI algorithms and A/B testing mechanisms to autonomously refine content for better sales outcomes. By improving product descriptions for e-commerce platforms, retailers can witness a remarkable sales surge of as much as 40%. Additionally, SEATEXT AI simplifies the globalization of your website by providing seamless translations into 107 languages, allowing users to easily localize their content based on AI-driven insights for accuracy and effectiveness, all achievable in a swift one-minute setup. Moreover, the platform's optimization features cater specifically to mobile users, crafting concise and engaging text variations that resonate with their browsing habits, ultimately leading to enhanced reach and higher conversion rates. Users can also take advantage of the capability to translate and revise their media content up to 100 times, leveraging automated A/B testing to ensure that articles are fine-tuned for maximum conversion effectiveness. Through these comprehensive features, SEATEXT AI empowers businesses to significantly elevate their online performance.
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    VWO Testing Reviews

    VWO Testing

    Wingify

    $199 per month
    Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.
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    FigPii Reviews

    FigPii

    FigPii

    $49.99 per month
    Find out what users do, how they do it, and how you can improve. FigPii allows you to have cheat codes to create the user experience that your audience (and your bottom line) wants. It's easier than ever to get inside the head of your customer without disturbing their visit. Watch videos of visitors clicking around and moving around the site. You can view aggregate data about how visitors interact with different pages. Ask your visitors questions. To see if your designs are performing as expected, AB-test them. It's simple and effective. There is no need to sort through complicated reports or gather data from different tools. You can access the data, gain insight, and then get out. GDPR & CCPA: The GDPR (General Data Protection Regulation), is legislation that aims to strengthen and unify data privacy laws for all citizens of the European Union.
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    Thrive Optimize Reviews

    Thrive Optimize

    Thrive Themes

    $19 per month
    In the aforementioned real-life split test, relying on the so-called "experts" could have resulted in a substantial loss of thousands of potential email subscribers throughout the duration of our landing page's existence. When you consider the impact of that conversion gap over weeks, months, or even years, the significance of conducting A/B tests to enhance your business becomes exceedingly clear. Depending solely on marketing authorities can be quite risky. If you're in need of an A/B testing solution, your options are somewhat limited. Presently, you can choose from three primary types of software: Google Optimize, which can be helpful but often requires advanced knowledge to execute even the most straightforward tests; outdated, free WordPress plugins that haven't seen updates in years and offer minimal functionality; or you might find yourself overwhelmed by the lack of options. It's understandable if you haven't been as proactive in testing and optimizing your site as you ought to be, given the challenges in finding effective tools.
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    Split Hero Reviews

    Split Hero

    Split Hero

    $49 per month
    Effortlessly create and execute tests on your WordPress websites to boost form submissions, newsletter registrations, button interactions, and WooCommerce sales using data-driven, conversion-oriented design, all without any coding skills. Split Hero is designed for simplicity, allowing anyone on your team to easily set up and manage tests without requiring technical expertise. By saving you time, we empower you to achieve faster results for your clients, whether you operate as a solo freelancer or belong to a sizable agency. Choose a plan that aligns with your business needs and invite team members to help oversee your client campaigns, as well as allowing clients to monitor their ongoing projects. Users, from individual freelancers to large firms, are discovering that Split Hero enhances conversion rate optimization for their clients, leading to increased recurring revenue and satisfaction. With such widespread appreciation, it’s clear that Split Hero is a valuable asset in the toolkit of anyone serious about digital marketing and client success.
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    Test It Reviews

    Test It

    Test It

    $49 one-time payment
    Test It is an economical AB testing platform aimed at assisting users in enhancing their conversion rates through the creation of experiments without the need for coding skills. This user-friendly tool features a no-code editor that allows for the setup of tests in under five minutes, enabling users to compare various options to pinpoint the most effective ones. Among its notable attributes are a straightforward setup process that doesn’t require any programming knowledge, a no-code interface for test creation, and the availability of server-side integration for users wanting comprehensive control. With just a few clicks, users can initiate experiments that evaluate different components like text, layout, pricing strategies, onboarding experiences, and functionalities. The platform offers in-depth performance analytics that support informed decisions to boost conversions and increase revenue. Additionally, Test It incorporates built-in statistical significance measures and revenue analytics to ascertain whether a variant genuinely outperforms others or if the observed results are simply coincidental. Users will also appreciate the effortless integration with their preferred tools, making their testing experience even more streamlined. Ultimately, Test It empowers marketers and businesses to optimize their strategies effectively and efficiently.
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    Salesforce Marketing Cloud Personalization Reviews
    Enhance each customer's journey by leveraging AI and instantaneous data to maximize conversions while minimizing expenses. Consider every client as a unique individual and boost the return on investment for your marketing initiatives through our advanced personalization technology. Utilize machine learning and AI to forge tailored experiences, customizing everything from website interfaces to mobile app interactions, product suggestions, and more. Personalize every aspect of the customer journey to achieve specific key performance indicators, whether that involves attracting new clients or fostering customer loyalty, by combining real-time user actions with historical insights. Elevate webpage personalization through machine learning, enhancing calls to action such as banners or pop-ups. Furthermore, you can target and experiment at the pace of your customers' browsing habits, with personalization choices executed in mere milliseconds. Harness AI to analyze current intent data alongside previous business interactions to uncover customer preferences, interests, and affinities, ensuring that each engagement resonates with the individual. This strategic approach not only enhances customer satisfaction but also drives meaningful interactions that can significantly impact overall business performance.
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    HulkApps Reviews
    Experience fully tailored eCommerce solutions with our comprehensive services in native apps, web design, and web development. Our passion for Shopify drives us to create unique eCommerce experiences that cater to your specific needs. We offer a range of apps designed to enhance customer retention and boost your average order value, ensuring your site operates at peak efficiency. Our maintenance packages are flexible, accommodating businesses of all sizes and customization requirements, all while keeping costs low. The HulkApps team specializes in delivering small-scale customization solutions that elevate your Shopify store. Our experts work to develop stunning, scalable, and highly customizable mobile applications that enrich user experiences on mobile devices. By leveraging the expertise of our professionals, you can identify key experiences that matter through effective A/B testing strategies applied to any element across your site. Additionally, share the Pro versions of our offerings with your network, and you can earn a portion of the revenue while promoting our valuable services. This collaborative approach not only enhances your business but also creates opportunities for others.
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    ConvertCRO Reviews

    ConvertCRO

    ConvertCRO

    $249/year Starter
    ConvertCRO is an AI-powered tool that allows digital agencies to quickly identify and implement conversion rate optimization (CRO) strategies on client websites. With features like automated CRO recommendations, personalized implementation roadmaps, and a user-friendly interface, agencies can offer valuable optimization services without requiring specialized expertise. ConvertCRO works with all major website platforms and custom HTML sites, providing clients with tailored suggestions to improve conversions, reduce bounce rates, and enhance overall website performance. The platform's AI assistant ensures that teams can execute changes efficiently, saving time and driving better results for clients across various industries.
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