Comment Re: They are popular in JP because they work (Score 1) 174
People here are acting like bigger vehicles in the U.S. are due to some conspiracy around efficiency standards. They're not.
The shift toward massive trucks and SUVs in the U.S. is not a conspiracy as you stated, but it's not purely consumer preference either. It's a direct, documented, and mathematically verifiable consequence of how the U.S. government rewrote fuel efficiency regulations in 2011.
Prior to 2011, CAFE standards were simple: a car company’s entire fleet of "light trucks" had to average a certain MPG number (e.g., 24 mpg). It didn't matter how big or small the individual trucks were. The Obama administration reformed these rules to close loopholes... but they inadvertently created a new one. They switched to a "footprint-based" standard.
And the curve is very steep. If you build a truck or SUV with a small footprint (like the old Ford Ranger or Chevy S-10), the government mandates an incredibly high MPG target, often close to what a high efficiency sedan would get. As the vehicle gets bigger, the MPG target drops significantly.
This means that if a manufacturer tries to build a small pickup or SUV today (about the size of a 1990s Ranger), the CAFE formula might mandate a target of ~40-50 MPG. Achieving such a high MPG requires expensive hybrid technology and advanced lightweight materials. This adds at least $10k to the cost which makes those vehicles virtually unsellable.
Why the U.S. government didn't fix this issue 10+ years ago is a mystery to me. The result has actually been hugely increased gas consumption and CO2 emissions, rather than the desired effect of lower gas consumption and CO2 emissions.
Signed, someone who would love a small AWD SUV, but they're just not economically justifiable (in the U.S.)