Does that mean that there are the occasional intrusive ads, expanding this way and that? Yes, sometimes we have to accept those ads.
No, it doesn't.
The first popup, pop-behind, obnoxious animation (if it's annoying or turns the fan on in my laptop it's obnoxious), or sound of any kind will drive me to block that ad or switch to a news source that doesn't have it. I don't really feel the need to block text or still image ads.