Third, true. But until the fucking politicians wake up and declare this thing illegal and throw the fuckers in jail, that's all we can do. I'm still a big fan of that idea to turn off any and all spam filters for one week and show normal people what e-mail would be like if we didn't work so hard to make it halfway acceptable. After that week, either we can shut down all the SMTP servers because nobody is using e-mail anymore, or something would finally be done on the legal side of the problem.
(and to those who say it won't work: Fuck off, retard. We throw murderes and thieves in jail as well, and while the crime rates are not zero, they are a far cry from the ratio of spam, so apparently it does work if you snap out of your binary thinking.)
So if you want a content limited, pay-walled, countermeasure-riddled web -- just stick with that childish attitude. But if you want a sustainable, awesome web ecosystem -- then start proposing acceptable limitations that nurture the publishers we all love.
Biggest bullshit of them all.
How about we throw away advertisement as a model simply because nobody likes it, you know, like fascism and sacrificing babies to the gods - yes for a while we thought there's no alternative, but then we kind of realised that we were just being stupid.
Let's just throw it away, and I can guarantee you that we will come up with better answers.