Yeah, they've only outgrown the rest of the PC market for almost all quarters during the last couple of years. Total failure.
For a decade now we have heard that iPod this, iPhone that was going to enable Apple to win the PC industry. All it did was move their share from the low end of the historical range to just above to top end (again, depending what metric you use and who calculates it).
You are confusing the margins on the devices that Blackberry sells with the fact that they sell far to little to make a profit. Apple has those high margins because they sell so many. As for Microsoft, they sure as hell sell hardware, but either at low or negative margins.
No, it is you who are confused. The original poster was attempting to claim that others had higher gross margins, including Blackberry. In FY2012, Blackberry had gross margins of 35.7%. I guess it was too much trouble for you to do the math? As to MSFT - of 86B in revenues in 2014, only 11.6B was from hardware.