Comment Re:They are going after the wrong target. (Score 4, Interesting) 42
From Sony's perspective, the ISP is the absolute *best* target here. Not only is the ISP a bottleneck through which almost-all copyright infringement happens now (thus making it the perfect place to greatly block it), but Sony gets to make some other business incur all the costs and consequences of enforcement, including eating the profit loss, while Sony rakes it in.
Sony doesn't care in the slightest if entire households are harmed because one member infringes in secret, nor if that harm is actually very grievous since Internet access is now essential for daily life (and even having a job) in most of the developed world. If families starve on the streets because of this, they think that's great, as it will serve as an example to all those other evil pirates!
So, they will keep pushing for this with all their might, because they have a mountain to gain and nothing but legal fees to loose. Maybe they will lose a little public goodwill, but they are too rich to care about that.