Also, wait, so the company wants me to integrate my life with it? To spend my creativity and excitement for things...there? No. How about you give me money, and I will use that money to be creative about the things I want to be creative about. Which, by the by, do not have anything to do with selling shoes.
This might work in some kind of post-scarcity society where people are working on projects they explicitly want to work on, and need a way to organize. But even on Star Trek, ya know, I would still "self-organize" to establish a system with a captain of the ship so when the Romulans are attacking and hard decisions must be made we're not running our battle plans through committee.
But for selling shoes? No.