If I were Robert De Niro or Taylor Swift, I wouldn't care if an ad says "this is AI" on it, I'd freaking sue if an ad looked like me or sounded like me.
That's what the second bill is for, apparently. Isn't this already covered in US laws though? Here in the Netherlands we have had "portrait rights" for over a century, basically it means that you have a say in how your likeness is being used in publications, and you can forbid publication if you have a good reason. Reasons include protecting one's reputation, but also the use of a famous person's likeness without their permission. The law also protects persons after their death, but only for a period of 10 years. Because of AI, they are now considering extending that period.
"It's a dog-eat-dog world out there, and I'm wearing Milkbone underware." -- Norm, from _Cheers_