Comment Re:The American Dream (Score 1) 15
The way to do it is to drum up hype for some fantastic product or service, but disclose enough uncertainties to make it a long shot. With enough hype, enough buzzwords and slick videos, and a few big ticket celebs to endorse your launch, investors will still come. They figure it as a high risk/high reward deal, they have several on the go and hope that one or two of them will pay off to make up for all the others that fail. When your business inevitably fails, you'll have extracted enough money for yourself from it (there's several ways), and your investors will chalk it up as just another loss on something they didn;t do sufficient due diligence on.
Outright lying about your product though... that's bad enough and opens you up to prosecution. But lying about the numbers? That is a big no-no... They will come after you for that, with a vengeance.
Outright lying about your product though... that's bad enough and opens you up to prosecution. But lying about the numbers? That is a big no-no... They will come after you for that, with a vengeance.