Not sure this is a right comment, but with all the hype over open source exploits, people still are convinced Windows and Apple are "secure" and yet they pretty much monitor every thing you do, and store that information.
Windows, yes. Apple, no.
Unlike Microsoft, Apple makes its money off hardware, and thus has absolutely no incentive to sell your soul to The Man.
Apple has also figured out that some Users care about Privacy, and that that may eventually lead to more sales of their Hardware; so, in essence, Apple has discovered that it can actually Market PRIVACY, and so it does. A little too quietly for my taste; but the signs are there, spelled out in explicit detail if you know where to look And you will notice a refreshing lack of "weasel words", such as "for various purposes"...
Also, despite the noise propagated here, Apple actually has a very longstanding distaste for government in general, and I have been watching and using Apple for more than enough decades to know that cooperating with the Gummint would be corporate anathema to them.
And even when Apple does design something like "Spotlight Suggestions" that sends your Spotlight Searches to Apple, so that they can provide internet-based search results alongside local search results, they provide a clear, GUI-available method to completely disable the feature.
The proof in the pudding comes from the fact that you don't see any long lists for OS X of hard-coded IP destinations being published in similar articles to this one, or anyone reporting that, despite turning off everything that can be turned-off, OS X acts like a data-thief, like Windows has obviously turned into.
So, in other words, please don't simply lump Apple and Microsoft together as "Teh Evilz"; because that simply isn't the case.