Apple has always been a parody. Except for maybe a breif period in 1983 with the Apple 2, and again in 2007-2009 when the iPhone was leading product of its type, but other than that, Apple products have been mostly stupid and gimmicky.
First off, the Apple ][ pretty much supported Apple from 1977 through 1992, and there wasn't a school from K through University in the U.S. that didn't have several dozen to several hundred of them. During the same time, at least up through the mid '80s, it was relatively rare to see a Wintel PC in a school. The terms Stupid or gimmicky has never been applied to the Apple ][ series.
Then we have the Macs, starting in 1984. I'm not sure what metrics you use to determine "Stupidity" or "Gimmicky-ness" (maybe if a computer doesn't come in a beige steel box, eh?); but Macs have been every bit as "Serious" of computers since at least the advent of the Macintosh II in 1987. Actually, the "toaster" Macs were pretty serious, too, compressing 80% of the software and hardware technology of the $10,000 Lisa (the computer so far ahead of its time that almost no one could understand it) into a cube 1/4 the size of the Lisa, and for nearly 1/10 the price. True, the Mac was SUPPOSED to be a Laptop (a "Dynabook", actually); but what they did was still pretty neat, compared with the competition of the time.
Fast-forward to the present: Apple makes the best laptops, as opined by, well, most everyone, and does a pretty damned good job at their other product lines as well.
Curiously enough, though: The one thing that they have NEVER done is make a beige steel box. The PowerMac 9500/9600 are about as close as they got to that; but even those weren't just generic Wintel PCs.