Well, big companies, like MS, Apple, Oracle, etc.
When you run a small (or more local) business, one of the nice things is being able to avoid certain markets and customers. In fact, unless your future growth (and corresponding funding) aren't a lock, you have to avoid them because all they'll do is destroy your business.
So if the big boys have to jump through ridiculous hoops in order to keep those profit margins sky-high, fuck 'em. That's how the game works.