Stan Lee partners with NHL on The Guardian Project->
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This reads much like articles we've seen for several years, just with Twitter substituted for email/blog/message board post.
No, it is completely logical if the utility that you gain by enjoying the use of the item exceeds the utility you would have gotten from the money gained by auctioning it to the highest bidder.
Google announced today a partnership with the National Basketball Association to provide a new "NBA Channel" on YouTube, featuring game highlights and videos featuring NBA players. The new arrangement isn't as extensive as that between Google and the National Hockey League, which provides full games for online viewing
"Given the choice between accomplishing something and just lying around, I'd rather lie around. No contest." -- Eric Clapton