This is a pretty cool concept and a good start, but like consumer 3D printers from five years ago, it is not really practical or cost effective. The biggest problem this thing has is the $2199 price tag. Holy crap! Anybody can already make better quality circuit boards using a cheap laser printer, a blacklight, and some basic supplies. You could even build a DLP projector-based photolithography setup with great resolution for half that price, and people have done so. It just doesn't cost anywhere near $2199 to make good circuit boards.
That brings us to the next big problem: this thing doesn't make good circuit boards. Conductive ink is not a real substitute for solid copper traces. The traditional etched-foil method ensures uniform and predictable trace properties, and the solid copper has great current carrying capacity and low resistance. That matters a lot in many applications. Good luck handling tens of amps (or even more) in a switching power supply using conductive ink for traces.
But then there are the holes. Or lack of holes. This thing doesn't drill holes, and it's intended to create boards with no holes at all. It makes "double layer" boards by overlapping insulated conductive traces applied on the same face of the substrate. That's clever and a very cool idea, but it's no substitute for drilled holes and two planes separated by the substrate itself. I would have very little confidence in wire attachments made to this type of board, and it definitely is not suitable for applications with any serious voltage differential between layers, or where impedance control or stray capacitance matters. In other words, it's limited to a small and low-performance set of applications. No multi-megahertz digital signals. No RF circuits. No high voltage (or even line-powered) stuff. No high current handling. For $2199, I'll wait a decade and see where this tech goes.