The point is that it's irrelevant how much electricity you use, the question is where does the electricity come from?
If the government were throwing up new coal plants to meet a rising demand, then reducing demand would be relevant (not the case though). If its not, then the main objective in efficiency measures is to try to stall growth in consumption long enough to meet a new normal in how we build out capacity. Not this absurd idea that there's something inherently right about reducing "energy" use. There isn't. The exact thing we need to do is reduce CO2 emissions - that is all.
In a similar vein it's why I've little patience for hybrid/electric car takedowns based on the energy of production of the vehicle. That's irrelevant really: the question is in what form was it acquired? A hybrid or electric car built solely with electrically powered equipment is better then a conventional gas powered one, because there is no reason whatsoever it can't be powered by CO2-less sources.
Somewhere out there is an fossil fuel lobby which has had detailed meetings over reframing the language about climate change just laughing over how they've managed to divide opinion by getting people to mix up their terminology and it worked.