Private equity people who have industry insider knowledge about digital video or a company that wants to partner for being able to co-brand or use the technology may be a better partner where they can see a benefit to their current work, clients or product output.
These people may value the product and investment higher than a VC...
I have gone through this before. I have had a pitch where 100+ VCs would not return with an email or other response.
Get the right insider who used to be with "the competition" or "the industry leader" or "just sold his company" in this field and you can see a deal in a few weeks. Why? Because they already know the market, difficulties and reason why your answer is what is needed for people's needs. These types of people have their own sources and often sell themselves on the deal. That is what you want to aim for.
Plus you are likely to see a higher valuation on your work. Instead of you and your partner getting 20% of the company, maybe you both split 40% or more.