Comment: Re:How can you quantify the loss? (Score 1) 663
That is exactly what I did...Watched a few brief minutes of a poorly pirated copy, got a good laugh and decided it was worth seeing. I dragged my retired parents along for a lark and we all 3 loved it. Without seeing that few minutes of the pirated copy I never would have convinced the parents to see it so actually the pirated version GENERATED 2 more paid theater views.