Comment Re:The one mistake Forbes keeps making.. (Score 1) 386
Bringing new products to market is key, but don't underestimate the importance of being seen as innovative by the overall market. Whenever Google announces something about the driverless car, the wearables, the AI-assisted emailbox, etc., they are reinforcing that image of a company that is there for the long run, that is innovating, that will eventually bring revolutionary tech to the market. Owning a major brand with good reputation is worth a lot, and keeping up a stream of good news takes effort and investment.
Look at other competitors and their efforts in keeping that brand value up, it's not easy. Apple is great at making their customers feel special and "niche" while selling millions of units of standardised products. When I look at Xiaomi knock-off phones on eBay I find it quite amusing that the iPhone knock-off sells at a premium compared to the Lumia and Galaxy knock-offs