2. Don't pretend you don't get something for your attention. To be effective, advertising must keep you at least mildly amused for some amount of time. Take for example, GoPro or Red Bull's ads. Not familiar with them? Go ahead and google them. I'll wait. Aaah! Almost got you! See 1. Anywhoo, some guy with their logos plastered all over him doing some amazing wingsuit stunt is both reasonably effective advertising and pretty damn entertaining. Clearly those companies think it's effective enough to keep funding it. Hell, I'd say both companies are probably better media companies than they are at making their respective products.
I predict that "Happy Birthday" will still be under copyright at the time.
In other words, try spending as much on actually understanding your data and how it needs to be organized as you do on the thing you plan to store that data in.
I guess it's understandable. Those guys wrote those things to scratch an itch and they worked well enough long enough. If a company where trying to maintain all the code that goes into a typical Linux install for me, it'd probably cost billions of dollars. It seems to me it would be fairly easy to subvert entire subsystems in a distribution by, for example, waiting for everyone to be happy with how it works and going off, then picking up maintenance or starting a replacement project because "No one works on that old one anymore!" Next thing you know, the system you used to love is bleeding features left and right and before you know it ends up being a dumbed-down version of Windows. Maybe that's just the open source lifecycle on a scale of decades...
Oddly the time I get up also makes a difference. I've found that if I set my alarm for 6 AM, I'll usually wake up a few minutes before the alarm goes off and be ready to go. If I set it for 6:30, I won't want to get out of bed at that time. I figure I'm usually cutting off a deeper sleep cycle at 6:30, which makes it harder to get going. At least that's my hypothesis.
I've found a 20 minute power nap when I'm feeling really tired can keep me going another 4-6 hours, too. I read a study a while back that put forth the idea that you could get by indefinitely on a 4-hours-up cycle with a 20 minute nap between each cycle. Life circumstances usually make that difficult to test, and I'm almost completely positive that strategy wouldn't work for me anyway.
Living on Earth may be expensive, but it includes an annual free trip around the Sun.