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Comment Re:Tone and delivery are part of the message (Score 1) 219

According to this article here [slashdot.org], no messages were changed:

If ANYTHING about the message is altered including delivery schedule, mix of content, etc then they are altering the message.

Please define "message".

It may refer to an item in your facebook stream. In which case, nothing in the messages has been altered.

Or "message" may refer to the the facebook stream as a whole, made up of the smaller individual message items by your friends and/or advertisers.

In that case, facebook is the sender of the message and the "message" always has been subject to facebook picking news items. We basically had more than one algorithm (or parameter sets for the same alogrithm) that picked those messages. And as picking messages (or message items in this definition) out of all those potential messages sources (friends/groups/pages, whatever you're following) has always been the core of what facebook made to create its message (the stream you're seeing) there is not much new here either.

Not everything about a message is the simple content. When you send a message and the tone you use is every bit as important to correct interpretation by the recipient. Facebook altered the messages without actually changing the specific content. If the message was unaltered (including delivery, tone, timing, etc) then we would expect reactions to be identical.

i agree that context is essential for "messages". But when you're posting something on facebook to your friends, you never had control when, where and even if it will appear in other users stream. So the context in which your post may or may not appear is not under the senders control and therefor not part of the message.

Could you please give an example how facebook could have changed a message (and not the delivery context, which has always been under facebook control) without changing the content?

But this line is crossed thousandfold already.

Even if true (which I dispute) it is irrelevant. Just because others do it doesn't make it acceptable for Facebook.

I never said it was acceptable. I said it was widespread. And I put that line where you're manipulating someones emotions for commercial gain without their consent. (When I'm watching a comedy, I WANT my emotional state to be manipulated)

Comment Re:Advertising =/= scientific research (Score 1) 219

Agreed.

But intresting enough, according to one of those news articles I read about that issue today, one of the potential harm that was supposed to be subject of the experiment was feeling left out by too many positive news about their friends.(*)

May be BS, but may indeed be a valid and intresting theory, too.

(*) That statement should have at least 6 pairs of "quotes" around certain "words". I left them out for readability.

Comment Re:This news piece has been greatly exagerated (Score 1) 219

Point taken.

I'll reduce that claim to "commercial web design". But that's still the majority of pages out there. They want to SELL. And if it takes those dancing bears, there is no way they won't use dancing bears.

Quick: what toilet paper brand has dancing bears as mascots?
And aren't they cute and funny and loveable.... See, it works.

Comment Re:A/B-Testing (Score 1) 219

The issue is clear; if a doctor or psychologist tried this, they would have to get IRB approval. You need informed consent; such laws were passed after psychologists had tried a LOT of experiments on the unwitting public; simluating muggings, imminent death scenarios, etc.

Yes. And I agree with you.

I never said it was or should be accepted, I said it was widespread. And that in marketing, emotional manipulation is even out of the experimental stage.

Comment Re:Messaging versus manipulation of content (Score 3, Interesting) 219

Because they aren't just throwing messages at people to see how they react. They were actively changing the messages and how they were received. HUGE difference and one that crosses an ethical line.

But according to /., not what happend here.

According to this article here, no messages were changed:

Facebook briefly conducted an experiment on a subset of its users, altering the mix of content shown to them to emphasize content sorted by tone

(emphasis mine).

I agree with you that changing the actual messages would not be acceptable by any standard.

Just in case you haven't noticed. I'm surprised about the number of people who are surprised.

Then you do not understand what is going on. Facebook stepped over an ethical line in their "research". No, nobody got (badly) hurt but that doesn't make it acceptable. Screwing around with people's emotions in a controlled experiment should require at minimum review by a genuinely independent ethical review board and probably genuine informed consent. Facebook could be bothered with neither one. They seem to regard their users as insects to be manipulated and dissected.

And again I agree with you that you're stepping over a line when you're consciously manipulating people's feelings for economic reasons. But this line is crossed thousandfold already. The type of environment is secondary. A/B-tests take place in controlled environments, too.

Comment Re:This news piece has been greatly exagerated (Score 3, Interesting) 219

I find it pretty shocking that so many people are having difficulty understanding the difference between A/B testing and intentional emotional manipulation where a significant negative (or positive) result was the data point the study strove to measure.

Creating an emotional response is part of marketing and therefore webdesign.

Of course you're not directly monitoring emotions as a data point during A/B-Tests. You measure e.g. the clicks, pages read or the time spent on the website. But every marketing guy worth its money could tell you that you can increase all of that by "making the user feel at home".

Comment A/B-Testing (Score 5, Insightful) 219

I understand why this should be considered wrong and fully understand users who don't want to have someone (less some company!) playing with their feelings.

But on the other hand, considering that creating an emotional response has been a standard marketing tool for the last 20 years, how is this different from regular A/B-Testing? 50% of your website users will see a slightly altered version of your website, and you compare response rates to the users receiving the "old" or "original" website.

Advertisers are manipulating our feelings for decades.News outlets have been doing it to an extent it became part of the news format itself (I guess anyone who was watching tv news last night saw that light-hearted, cozy, human-intrest or slightly oddball or cute item concluding the broadcast, right?) While creating negative feelings toward someone else has always been used in political campaigns.

It even becomes less spectacular if you consider, that on facebook, there always has been a selection algorithm in place, that tried to select those items from all your facebook-sources, that might keep your intrest focused onto facebook. Without selection, your facebook would scroll past like the Star Wars end titles. Only the parameters of the selection have been fine tuned, as they probably are at each facebook server update. It would be some new quality if that selection had been "objective" before, but being "personal" and emotional instead, is what kept us at facebook already.

So this is old news. But it should be a wake-up call: WAKE UP, THIS IS OLD NEWS! PEOPLE ARE TRYING TO MANIPULATE YOUR FEELINGS FOR AGES!

Just in case you haven't noticed. I'm surprised about the number of people who are surprised.

Comment Re:Gotta agree with it being illegal (Score 1) 404

That's why the OP and me explicitly talked about actual physical goods and not physical tokens for entertainment services. But then again, 10 years ago, no one would have expected concert tickets to be handled differently from other physical goods. After all, as you said, tickets have been invented to have a convinient way to buy sell that right like you would buy and sell a gallon of milk.

And yes, of course contracts have to be fulfilled legaly. But that doesn't change my point that a contract, after its fulfilment is fulfilled and done with and a fulfilled contract can't be broken (read: NOT be fulfilled) as it has been already fulfilled.

Comment Re:Gotta agree with it being illegal (Score 1) 404

Banning scalping would be like banning retail. Buy goods for less, sell them for more. None of government's business except when the ticket says "not for resale" in which case it's a breach of contract.

I call BS. Or rather First Sales doctrine.

You can't break a contract that has already been fulfilled. Money has changed hands, a physical good has changed hands. The contract is fulfilled.

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