Comment Re:Programming is the tip of the ice berg (Score 1) 365
Startups BETTER think about it. Because sooner or later a real business may want to but the software or the startup. Then they need to learn real software development.
I know a guy who did do some iPhone apps. He said if you want to sell them you need to understand what people want, how to solve their problem, how to fix it when a bug is found, how to create documentation so users aren't badgering you with how-to questions, etc. If you want to do real software you will have to do all or most of what I listed.