When I've run my sites in the past, I've never put a single banner on that page that wasn't my own... except for a single page that was specifically built just to allow access for my users to make use of my affiliate programs. That one page had one affiliate block each for Amazon, DigiKey, NewEgg, and TigerDirect. The rest of the page was banner links to friends' pages where they were selling their own products or services. I made dick on running that entire ad page (maybe 60 cents over the course of that 2 year run), and I never expected to make any money off of it. It was only there as a side service to customers that were already cruising the rest my site for my products/information. My direct revenue at that time was only ever from whatever product or service I was using that site to sell, not advertisements from 3rd party sources. If I was running a blog on a page of the site, I wasn't making money off of it. That was just a way to put my own opinions out there. If you went there, read through it, maybe left a comment... great. Not once on that page were you going to be subjected to any kind of advertising. The #1 compliment that my customers and site visitors gave me on the site design? It was a refreshing break from the rest of what they had to deal with on the web. Simple, sleek, great use of colors, and the fastest loading pages that they've ever seen since the inception of the commercialized web.
If you are a large syndicated news site, charge a subscription fee. That's fine with me. If I like a sampling of your articles, I'll probably pay for a subscription. If enough people feel you're worth the subscription fee...great, you get to live. If you're Joe Sixpack running a personal blog and putting your opinions out there with a ton of clickbait ads all over your page... Guess what; opinions are like assholes: Everyone has one and every single one stinks. You want to support yourself by putting yet another source of near useless information out there and rely on that for your only bit of income? You deserve to flounder when no one clicks your ads, blocks the ads, or just doesn't visit your site after the first go. If you're not truly insightful, you're offering nothing for society. If you were truly insightful, you'd be able to put your money where your mouth is and make something of all those wonderful ideas you have, and use that to make your money on...instead of bombarding me with garbage ads for enlarging my dick or what ever one neat trick pony they put up on your piece of shit site.
Basically it comes down to this: do something useful that I'm willing to buy into? I'll go to your site and buy all day. Use your blog to bullshit me like a damn street hawker and then flash all kinds of ads in my face? Fuck you, goodbye. I listen to enough bullshit all day, I don't need yours too.