Submission + - SPAM: Brave Browser Disables Google's FLoC Tracking System
Brave, a privacy-focused browser headed up by Mozilla co-founder and key JavaScript designer, Brendan Eich, says it has removed FLoC from the Nightly version of Brave for the desktop and Android. Brave notes the California Consumer Privacy Act of 2018 (CCPA) and Europe's General Data Protection Regulation (GDPR) as signs that consumers are demanding privacy on the web. "In the face of these trends, it is disappointing to see Google, instead of taking the present opportunity to help design and build a user-first, privacy-first Web, proposing and immediately shipping in Chrome a set of smaller, ad-tech-conserving changes, which explicitly prioritize maintaining the structure of the Web advertising ecosystem as Google sees it," Brave says in a blogpost. Brave argues that because the feature does impact user privacy, it should be something that users need to opt-in to.
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