Ahh, but compare the decline in advertising by the gaining appeal of gaming. And advertising still pays for thousands of television channels and radio stations quite successfully. In my childhood, video games were extremely nitch. In my kids', it will be difficult to find kids who don't play some form of interactive electronic game at least monthly. As video games continue to get more diverse, this trend will only continue. And the nitch of people who are crazy serious about gaming will only increase as well. These are people with disposable income that work very well for advertisers. It's just a matter of when.

Or a small message telling you that the Princess is in another castle?

Yeah, that'll work.