Hey, what version is the current Apple OS?
10.9
What version are we shipping, here at Microsoft?
Windows 8.1
CRAP! We're behind. Way behind.
I know... We can call the next version Windows 11!
No, that's too obvious. It'll lead to the inevitable "Turn it up to 11" jokes.
What's Apple's next version?
10.10
Really? Well, then, We'll call it Windows 10. That way we don't look like losers back in 8 point something land.
That's a Great Idea! We'll call it Windows 10 and tell everyone our version 10 is way better than their version 10. We'll do demos and promos and PR tours. It's perfect.
It's not an optical illusion, it just looks like one. -- Phil White