Comment Re: Who did the study? (Score 1) 341
Nah, it's never been more easy to shill than today.
In the old days, publishing was something reserved for those that had anything to say, well, at least for the most part. Publishers didn't just print any kind of crap for it easily tarnishes your reputation if you do. And soon people who not have some reputation and hence reach high volumes because other people want to read what they have to say (read: those that you WANT to publish) don't want to publish their serious and scientifically sound facts with you if your house is known to print stories about how ancient alien astronauts built the Pyramids.
Today, editors are hard pressed to publish. Publish or perish. Even reputable houses resort to printing pretty much anything that doesn't immediately cause a "c'mooooooon" reaction in people who don't send money to their televangelists. Plus the internet that made it possible for every idiot to present his "findings" in ways that look serious and sensible on the outside.
Now add that people have learned to take anything and everything printed in a "scientific" book by an "expert" as gospel without even bothering to try to question it and it becomes immediately obvious why you can shill today way easier than you could ever before. Need "proof" for your harebrained idea? Google will help you find an "expert" that agrees with you.