Comment Re:Why is the White House involved? (Score 2) 227
Presidents, governors and mayors all do this kind of thing -- call up private businesses and ask them to do stuff. The mayor may call a local business and ask it to reconsider withdrawing its sponsorship of the local youth baseball league. The governor might call up union leaders and senior management in a strike, particularly if it affects things lots of people need like transit or health care.
This is the exercise of *soft* power, of influence rather than of compulsion. Obama can't call Apple and compel them to change their stance. But he can call Tim Cook and *persuade* him, possibly with more success than Michael Lynton, particuarly given that the two may be having some kind of dispute. Ego *does* play a role in CEO decision making.