It seems clever. At least when there is just one copy typed up and given to someone else, then you know there is only one copy.
It reminds me of that urban legend of NASA spending X million developing a pressurised ball point that would work in space and the Russians using a pencil.
Two and a half years ago, when eircom agreed to implement this 3 strikes rule, Big Media offered eircom a sweetener, which was a free music streaming site for their customers. This was just announced to be closing, so much for the 'carrot' part.
The 3-strikes 'stick' part of their approach is effective, people that have gotten a warning letter have changed their behaviour.... to the point of using less detectable technology such as VPNs or f2f Retroshare
Ireland has a vibrant community of artists and musicians, many of whom are crowdfunding their first releases giving them a direct connection to their fans. People here show a willingness to pay for legal content, itunes (easy to use) and netflix (good value) have both had a big impact here, and globally of course.
These court battles are becoming less and less relevant. We know now that sharing communities and technology will always outpace the enforcers, and also that people will pay for content when it's judged to be affordable and easy to use. Big Media will simply have to learn that lesson and evolve. Those that won't will fade.
<a href="https://petitions.whitehouse.gov/petition/allow-tesla-motors-sell-directly-consumers-all-50-states/bFN7NHQR">We the People</a>
petition has been started on the White House website to attempt to get the Obama administration to make policy on the matter and allow Tesla to sell to consumers without being encumbered by conflicting state regulations. The petition seems unlikely to pass, though; at this point, there are eight days left on the clock and it's still short about 80,000 signatures from the 100k signature mark.
The one day you'd sell your soul for something, souls are a glut.