Comment Re:It is a lot more than just Canada (Score 1) 115
This is a Chinese custom, which is not part of the British Commonwealth.
RTFA
Fine, in China.
But in a large part of that "worldwide", 11.11 is the date for remembering the dead of Wars from WW1 onwards. And those wars were not just about the British Commonwealth - that is what the "World" means in "World War". Even the Chinese were involved, actually. Tsingtao
A really really bad choice of day for a consumer promotion. It certainly won't work where I live. In the UK, 11.11 is not a holiday (that would not be appropriate), but is among the top four or five days of the year that has a special significance.