Comment Re:We'll go aggressively passive-aggressive then (Score 1) 156
The hardest part, of course, is building up enough momentum fast enough for such a large community to transition. It may or may not work...
... advertising revenue has declined over the past year and there is no improvement expected in the future financial performance of Slashdot.
Note that this isn't saying that Slashdot's ad revenue isn't enough to pay for operating Slashdot; merely saying that the ad revenue is falling with time. They are no doubt desperate to increase profits. It's actually quite possible that Slashdot's ad revenue is undervalued (because it isn't taking into account that many Slashdot users hold key positions where they influence what tech is purchased by companies, friends come to them for tech advice, etc.). But overall the idea that they can increase ad revenue by revamping the entire site is a bad gamble: the community will disappear in a flash, and ad revenue will drop to zero.
Ultimately, Dice management appears willing to take the gamble. It is one they will most likely lose, and we will lose Slashdot in the process. But they won't care much, since Slashdot as-is just isn't pulling in that much money. It's a sad reality that even a community as big and stable as Slashdot (generating constant ad revenue) is still too small/niche to satisfy their money-lost. Our last hope may lie in efforts to build a new site that we can migrate to (e.g. AltSlashdot.org).
Contact me if interested
John (at) AltSlashdot (dot) org
$7.2 million of intangible assets and $6.3 million of goodwill related to Slashdot Media
and have only started to realize some improvement on related sites. With ad revenue declining and not expected to pick up (read: everyone who uses Slashdot uses adblocking softwarwe), it appears that the Slashdot stewardship experiment by Dice Holdings has been a financial failure.
Since the site has been redesigned in a user-hostile fashion with a very generic styling, this reader surmises Dice Holdings is looking to transform or transfer the brand into a generic Web 3.0 technology property. The name may be more valuable than the user community (since we drive no revenue nor particularly use Dice.com's services).
It's a naive, domestic operating system without any breeding, but I think you'll be amused by its presumption.