The Washington Post, historically one of the most respected daily news sources, was hemorrhaging money while attempting to follow demand and make the transition from dead tree news juggernaut to an internet news site.
Major influence peddlers of the past, major newspaper owners were often more interested in the power derived from an ability to shape public opinion than the bottom line...although they were a great deal more profitable before instantaneous news became impossible to compete with.
Bezos is dealing with the challenge of ushering the decaying giant into the new World, and in some fashion, that includes monetizing the operation. A button for Amazon purchases? Were you expecting a Rakuten link?