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The Man Behind MySpace 186

An anonymous reader writes "The Guardian has an article looking at the life of Chris DeWolfe, a co-founder of the popular MySpace community site. The article details some of his previous work history, and the thought process that went into creating the site." From the article: "They pinched the best bits of everybody else's sites (Craigslist, Evite, MP3.com) and put them together in a manner that made sense. Unconcerned with technological bells and whistles and geeky one-upmanship, they instead set out to appeal to the people they knew and, beyond them, the youth tribes of middle America."
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The Man Behind MySpace

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  • by skitheboat ( 901329 ) * on Tuesday July 04, 2006 @11:39AM (#15656313) Homepage
    From the article: 'Perhaps the biggest threat to MySpace is the PR fallout over safety ... Those "challenges" are being met "head on", he says, including hiring extra staff to monitor the 4-5m photos uploaded every day'

    That job has to be about as exciting as watching grass grow [watching-grass-grow.com] but let assume you can sustain a review rate of one picture/second. In an 8 hour day, this is just under 30,000 pictures a day per employee. And to handle the 4-5 million/day, you'd therefore need about 200 employees (counting vacation and holidays) doing nothing but looking at MySpace pictures - yikes!
  • Sounds like (Score:4, Interesting)

    by drpimp ( 900837 ) on Tuesday July 04, 2006 @11:42AM (#15656331) Journal
    They have alot planned. Now I wonder if they are going to change their website look. 3 years of the same plain, cluttered with tables, website. Yuck!. No wonder all the users sites look like Frontpage sites from the late 90's. Trying to style with

    table table table table tr td

    is always fun isn't it! And yes, who the F@#& is this DeWolfe guy, we want to hear about Tom!
  • myspace.com url (Score:4, Interesting)

    by Anonymous Coward on Tuesday July 04, 2006 @11:44AM (#15656340)
    The article says myspace was founded in September 2003, but the myspace.com url existed before then. Before it was converted to a social networking site, myspace.com was a free online storage site.
  • Peer Review (Score:5, Interesting)

    by therage96 ( 912259 ) on Tuesday July 04, 2006 @11:49AM (#15656362)
    And that is where Peer Review comes into play. Obviously, the amount of images uploaded far outstrips their ability to monitor them. Thus, they most likely only focus on those pictures that have been reported to be inappropriate. They may also actively check the most popular profiles since an inappropriate picture on one of them would have the widest reaching impact.
  • FRIENDSTER! Well, the article mentions it in passing, but doesn't give it the credit it probably deserves.

    I first learned about social networking (SN) -- specifically Friendster -- from an NPR story. Checked it out, but didn't get an invite right away. However, discovered a slew of alternate SN sites -- Myspace among them. Thought it was a bit crude -- but didn't need an invite to join (IIRC) and you were immediately hooked into the entire network through our old friend Tom.

    And that, in a nutshell, is why I think it succeeded. Its utter lack of discrimination. The keys to its success?

    - unrestricted access (didn't need an invite, access to everyone on site)
    - much, much raunchier content (i.e. photos) with little or no censorship (at least in the early days)
    - affordable web hosting for your brother's tacky gararge band
    - and a free crappy pop song with every page load!

    I don't know if Friendster was the first SN site, but I think it deserves credit for launching the phenomenon. I still feel it's a superior site and remained truer to the spirit of SN longer. But principles don't win you big corporate buyouts, alas.

    I will always think of Myspace as the Betamax to Friendster's VHS.
  • by Anonymous Coward on Tuesday July 04, 2006 @12:03PM (#15656430)
    you can fit several pictures on a page at once, just a cursory scan is needed, and a click on the bad ones.
    then, you can probably strip out all the ones that dont have any reports on them..which is most i guess..

    but I agree, it'll get old FAST, if I can do it part time from home, where do I sign? ;)
  • by T_ConX ( 783573 ) on Tuesday July 04, 2006 @12:52PM (#15656621)
    1) Pedo Probability Calculator
    PPC
    Tool which would calculate the chance of your new online friend being a Pedo! You would be able to mark real friends as ones you have met in Meatspace, and the PPC would calculate the odds on ones you haven't. Factors would include:
    -Few, or no people marking the profile as having been met in Meatspace. This one would be easy to get around by making multiple profiles, but improvements could be made.
    -How often their user photo turn up on other profiles, and other websites. (You know, how instead of using a real picture, Pedos will use a picture of some other girl they found online. Pedos aren't the only ones who do it. I don't know how many dating site profiles I've seen where the girl uses pictures of Keyra Agustina's butt and pretend's it's her own)

    2) Being able to view pages in Default layout, as opposed to the layouts choosen by the owner of the profile.
    Too many idiots think having using a picture of a car as their tile background is cool. Too many idiots pick fonts, sizes, and colors that make their pages unreadable without highlighting the text. Too many idiots have a thing for exclaimation mark strings so long that only a 3200 X 1800 resolution monitor could display them. Wouldn't it be great to just view thier pages without such silliness... who are we kidding... anyone who does do this probably has nothing useful to say anyway...

    3)Spelling and Grammar regulations.
    Internet Shorthand is acceptable in one place, and only one place. Online games. WHen you need to communicate fast, you can use as many commonly accepted acronyms as you want. When you have time to actually compose your thoughts, there is no excuse for typing like an idiot. If you've ever played Kingdom of Loathing, then you know they have people complete a simple english test before they let them into the chat-room. I say we do the same thing on mySpace!
  • by siriuskase ( 679431 ) on Tuesday July 04, 2006 @01:49PM (#15656812) Homepage Journal
    Yeah, I can look at a whole screen of photos in less than a second. I might not catch all the details, but I'd recognize the obvious ones, the subtle ones might get through.

    But, as a parent, I wouldn't want any picture of my kid that was attached to name, address, or phone number. Not sure if MySpace can handle that requirement, so I guess it's my responsibility.
  • by thebigo195 ( 949864 ) on Tuesday July 04, 2006 @02:42PM (#15656996)
    I have to admit that the blaring music videos and songs with which people fill up their Myspace pages almost made me leave the whole thing but Greasemonkey saved the day. Using a potent combination of scripts I no longer see any: - formatting - media - ads - annoying sections like "Cool Person of the Day" If someone wants to really push Greasemonkey into the limelight, I would suggest pointing out these scripts to the millions of Myspace users.
  • by applextrent ( 821630 ) on Tuesday July 04, 2006 @04:50PM (#15657366) Homepage
    I'm getting really tired of this PR stories DeWolfe and Anderson keep spinning. It is complete and total b.s. A little taste of truth about DeWolfe [trentl.com]. Once my next article hits the full truth will be known.
  • Lockin (Score:3, Interesting)

    by lavaface ( 685630 ) on Tuesday July 04, 2006 @05:10PM (#15657427) Homepage
    Youngins are extremely fickle but recreating friend lists, repopulating interests, etc. is a tedious and thankless process. People have too much invested in myspace. Now, if there was some type of myspace scraperbot that took your info and friends and ported that info into an open XML doc--that would be cool. I've wished for a while that there was some type of basic standard XML doctype for containing basic profile information and perhaps relationships as well. Then, in much the same way Flickr allows use of its APIs to export albums to other services as long as the other services allow the same, people could migrate across different social networks without losing everything. Different social sites could differentiate themselves with service, layout and perhaps extensions to the basic doctype. Now THAT's web 3.0. Google? Bueller?
  • by Anonymous Coward on Tuesday July 04, 2006 @11:05PM (#15658232)
    Chris DeWolfe is bound to fail due to his lack of decency. The article lists the following as part of his CV:

    1997 vice president of marketing, FBBH
    1999 vice president of marketing, Xdrive Technologies
    2001 chief executive, ResponseBase
    2002 president, ResponseBase Marketing

    His experiences involved email (read: spam) and pop-up marketing, as cited in the NY Times (archived behind stone wall at http://www.nytimes.com/2006/04/23/business/yourmon ey/23myspace.html [nytimes.com]). Can you trust a spammer? Can you trust someone who made a living making popups?

    No way. There is no way this guy can succeed. He is doomed to fail, not because he lacks any professional skills, luck, or foresight. But, rather, because he lacks common decency and will never be socially responsible in our society.
  • by LupusCanis ( 939826 ) on Wednesday July 05, 2006 @03:19AM (#15658809)
    ... actually good? When I sent in a complaint because the music players within the site didn't work in Opera 9 - they fixed it within a day or two.

    The usual response I get from sites which have issues with Opera is "well, don't only, like, two percent of the population use Opera? lol, no point then!". Yes, Lionhead, fuck your forum.
  • Re:Proof (Score:3, Interesting)

    by courtarro ( 786894 ) on Wednesday July 05, 2006 @11:05AM (#15660111) Homepage
    You'd probably appreciate the MyUglySpace competition [zefrank.com] put on by Ze Frank. The goal of the competition is to create the ugliest possible MySpace page. Many of the entries are lame, but some are really pushing the envelope of CSS-based vomit. I just like the contest because it gave me a use for my MySpace account.

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