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Redemption Still Possible For Sony? 122

Gamasutra reports on the slim chance that Sony may still be able to redeem itself from its poor showing at E3. In a new 'Analyze This' column, they ask a group of analysts how things are for Sony today. From the article: "In spite of the higher than expected price points, we still expect the PS3 to be in high demand from early adopters at launch. But Sony must put more effort into differentiating its games from those of rival platforms, both in terms of original compelling titles as well as overall quality. Otherwise, later adopters will not be persuaded that the PS3 has anything more to offer. Sony must clearly also address its relative weakness in online, where Microsoft has a substantial lead."
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Redemption Still Possible For Sony?

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  • Chicken and egg (Score:5, Insightful)

    by PSXer ( 854386 ) * <psxer@msfirefox.com> on Friday June 02, 2006 @05:44PM (#15458208) Homepage
    If lots of third party developers make exclusive games for PS3 that people want to play, people will buy a PS3. If a lot of people buy the PS3, Third parties will make lots of games that people want to play.

    Which has to come first though? I say it's the people buying the system. Would PS2 have so many games today if there wasn't that initial craze for it? Will PS3 be anywhere near as popular initially as the PS2? From what I'm hearing there aren't a huge number of people who are interested in it at that price, but I could be wrong.

  • Re:For me. (Score:1, Insightful)

    by the_B0fh ( 208483 ) on Friday June 02, 2006 @05:55PM (#15458266) Homepage
    Dude - in what way was the PS2 a disappointment? And how can the PS3 be a disappointment when you haven't even touched one? It looks a bit expensive, and still in development, but it can't be disappointing until you've played some games on it, right?

  • by acomj ( 20611 ) on Friday June 02, 2006 @06:01PM (#15458315) Homepage
    It is very likely that the very expensive blu-ray drive will drop in price rapidly as production ramps up. This should allow Sony to drop the price of the console.

    It depends how may developers use the cell processor to its fullest extent and how
    creative/fun the games are.
  • by oahazmatt ( 868057 ) on Friday June 02, 2006 @06:07PM (#15458355) Journal
    I'm not going to bash the PS3 directly. I have not seen it in action, held the new controller, or had any other exposure that mainly occurred through E3.

    However, no one can deny that there has been a lot of backlash. First and foremost, the pricepoint. Second, the heated argument that Sony may or may not have received inspiration for their new controller from Nintendo's remote.

    The second argument is almost irrelevant. As a Nintendo fan myself, I will gladly say it. Whether the controller was "stolen" or not is a non-issue. Sony either had plans to use this controller beforehand, or they did not. If they did not, it will show in the game play -- extended game play that will most likely occurr after the purchase of a PS3.

    Regarding the price, that alone has alienated a number of casual fans, such as myself. I own a PS2, but I never bought one outright. I bought mine used, around 2001, when the price tag was far lower. Price is a major factor for many consumers. Many times, it does not come down to "do I want the system with the hard drive, or the one without...", but rather "do I want the system, or do I want to make my car payment".

    Additionally, the PS2 was a good investment in the long run as it had an established game library. When the XBox debuted, most of the games I had an interest in were already released, or being simultaneously released, for the PS2. I did not have to spend the additional $300+ on an Xbox, new controllers, memory cards, etc. Everything I wanted was already available on the PS2, therefore negating my desire (and in fact, need) for an Xbox.

    Today, the roles are reversed. The Xbox 360 is available, stock is being supplied to retailers, and the game library is slowly but surely increasing.

    I believe, in order to gain sure-footing in the market, the PS3 will need not only quality games, but exclusive ones. If the game is available on a system for $200 less, how is that going to encourage someone to spend that extra $200 to begin with? The XBox 360 may very well showcase the same titles as the PS3, but the 360 has already appeared in today's market, giving it some leverage, whereas many of Nintendo's titles will be exclusive their own console, presumably.

    I do not believe that the PS3 will be a "failure". It will sell units. I already know of someone who said, with a shrug, "It's almost like a computer" and seemingly resigned himself to purchasing it. I do not believe that it will be a rampant success by any means.
  • Re:Chicken and egg (Score:3, Insightful)

    by puppetman ( 131489 ) on Friday June 02, 2006 @06:10PM (#15458372) Homepage

    I don't know if I agree. The PS3 had huge hype. People were going to not buy the XBox360 not too long ago, and wait for the PS3.

    Remember that most game cycles are at least a year, and with new techology (and Sony's inability to ship developer kits), it might be longer. When games were being planned out, and resources allocated, the PS3 looked like an awesome bet for most publishing houses.

    That things have changed recently doesn't mean those games will be scrapped - way too much money has been spent over the last year or so.

    This article makes it sound like Sony might have a chance if they can convince some development companies to make some innovative titles in the next few months for the release. Won't happen. Can't be done.

    Innovation in gaming should have been Sony's priority a year ago. Instead, it looks like it was Nintendos.
  • Re:Chicken and egg (Score:3, Insightful)

    by HTTP Error 403 403.9 ( 628865 ) on Friday June 02, 2006 @06:22PM (#15458454)
    And as evidenced by their complete domination of the market with the Xbox, this strategy is flawless.
    Where would Xbox be without Halo and Halo 2?
  • by The Optimizer ( 14168 ) on Friday June 02, 2006 @06:25PM (#15458473)
    ... as it was with the PS2. Simple fundamentals ate getting in the way of any developer not in Sony's (or MS's) back pocket.

    As a 3rd party developer, I can say that our high-end titles are being developed for all three platforms: PC, Xbox 360 and PS3. We're doing that out of necessity; "Next Gen" games are costing 8 figures+ ($10+ million) these days, much due to content.

    Now, how many Xbox 360's are there out there? How many will there be when we ship? What about the PS3 installed base? A "Hit" game can sell to well under 5% (say 2-3%) of a given console's owners. 20 Million Xbox's? Sell 500k units (2.5% penetration) and that's a hit. Unless you're a Halo or Grand Theft auto, that's realisitc.

    Now, the cost of developing for both next-gen consoles (360, PS3) is not that much more than developing for just one console (maybe low as 1.1~1.2x) , but you stand to sell a lot more in total. Using an engine such as Unreal 3? Not much more effort and you have a PC version too.

    Now, about that $10 to $20 million we just spent? We better sell a lot of copies, or it was a mistake to make the game in the first place. Right now, it'll be a good while before there is an installed base of 10 million on either console, but yet our games are much more expensive to make than the previous generation. To recoup advances and hopefully turn a profit means getting it out to the largest audience possible.

    Oh, and there's the little matter of Xbox 360 being out first, and having signifiantly better developer tools than Sony that has developers developing on Xbox 360 as first/primary, and then porting their games to PS3. Last generation it was different, but this time Xbox was available first, and Sony's efforts to catchup to Xbox's tool and documentation quality is more than lacking.

  • Re:For me. (Score:1, Insightful)

    by Anonymous Coward on Friday June 02, 2006 @06:39PM (#15458581)
    (I have personally owned 3 PS2's and several new controllers because they keep breaking). Now I did like some of the games on the PS2 so therefor it was worth owning

    Worth owning three fucking times despite poor build quality by the sounds of things. If you really weren't that impressed by it and nevertheless kept buying more of then when they broke then you're an addict. Seek help.
  • Online Multiplayer (Score:4, Insightful)

    by moe.ron ( 953702 ) on Friday June 02, 2006 @06:40PM (#15458586)
    Sony must clearly also address its relative weakness in online, where Microsoft has a substantial lead.

    The future of gaming is online multiplayer (not better graphics) because online multiplayer affects the core of gaming, which is gameplay. This is a big reason PC gaming isn't dead and the reason why any of the major consoles who don't make this leap will be left behind. Of course, this means way more than having an internet ready gaming console. The GameCube and PS2 are internet ready (though adapters are required). Microsoft has XBox live, which is more than internet connectivity, it is a online multiplayer/gaming community platform. What XBox live provides is an easy, well managed solution for developers who are looking for a console to make their online multiplayer games for. Even if Sony were to bring SOE to the PS3, it still falls short of providing any kind of method for third party developers to build online multiplayer games for the PS3. IMHO, for Sony to redeem the PS3, they need to not only bring SOE to the console (and fix the problems with SOE), but also allow third party developers access to its capabilities.

  • by Anonymous Coward on Friday June 02, 2006 @07:15PM (#15458822)
    As my good friend Steve Ballamer once said. Developers, Developers, Developers.

    Sony does not need to sell lots of PS3 units to get developers to make games. Sony has to ship a lot of development kits! Many games that are released later in the lifecycle are well into development before the console even ships. Most developers are already committed to the PS3 because they made all of their money from the PS2! They have already invested time, money, and people to learn the PS3 and make games for it. Switching gears isn't that easy especially when you've already spent $250,000 buying the dev kits for your team.

    If it isn't blaringly obvious, the console industry doesn't work so that someone releases a console and after a couple of months the developers notice it. We wouldn't have any games for the first two years of a console's life if that were the case. That's half the entire life of the original Xbox.

    If the PS3 has a killer app you can bet it will sell for $600. These armchair analysts keep talking price, price, price. But if you look at the adjusted price this isn't all that much more than the original NES was back in the 80's. And the ps3 kicks the shit out of the NES as far as functionality. It's a gaming console, a media center, a personal PC (linux+internet). Which is pretty much what the analysists said. People always want a better deal, but in the end this is a culture of excess and totally misguided priorities. I have no doubt people will find a way to justify $600 despite being on public assistance and barely holding down a part time job. And the people that do have a decent job are no better. Making the equivalent income of a small city yet somehow finding a way to put themselves into debt.

    I certainly think the PS3 is premature. Another year or two to perfect the technology and reduce the price would have given Sony a fantastic foundation for the future. Unfortunately Microsoft had to spoil their fun by distrupting the release cycle.
  • by drewmca ( 611245 ) on Friday June 02, 2006 @07:54PM (#15459091)
    I think the point is not that the Wii is not a viable platform, but it's not going to be the same as developing for the other 3 platforms. The other 3 will most likely share quite a bit more code, as well as art assets. The Wii will not, simply because it won't be as powerful as the others. Porting to the Wii will be more like porting to last gen systems, in that you're probably removing a lot of features or in some case creating an almost entirely different game.

    Again, that's not necessarily a problem for the Wii, because it's intended to be a completely different kind of game machine. Games will be simpler in some cases, in other cases they'll be using the Wii custom controls (which no other system will be able to use, including PS3), and most likely the games that use a huge budget and really stretch the limit of the system will be exclusives.

    Point being, if you're writing to multiple platforms at once, the Ps3, 360, and PC can be dealt with at once with the same kind of cost the parent poster hinted at. If you add Wii to the mix, you're porting, and the only reason it's worth doing (because of the extra effort to downgrade) is to most likely take advantage of the Wii's unique features. If wii gets a lot of marketshare, that's exactly what will happen, but it's an additional cost and throws the 1.2x cost factor off kilter.
  • by MeanderingMind ( 884641 ) on Friday June 02, 2006 @08:19PM (#15459234) Homepage Journal
    Firstly, Japan is not the rest of the world. That is your only example (although mentioned Europe, you brought no figures), and Japan is well known for turning a cold shoulder towards foreign companies (though not always). If you'd also brought up numbers of other markets such as Australia and the EU, your claim about the "rest of the world" might be better. As it is, your argument would be better put as "the all important market of Japan".

    Secondly, note something within your own statistics. The Nintendo DS, a handheld with good but technically inferior power made up for with a large dose of innovation, outsold the PSP, a handheld with many media functions and supirior power, 10 to every 1.

    The point there is, Sony is not only competing with Microsoft. Nintendo continually claims they aren't competing directly with Sony and Microsft. In a sense that is true, because they are largely aiming for people who don't already play games or who gave up playing them. However, Nintendo is competing with them for developers. When developers see that one console is selling ten times what another is, an OLDER console no less, they aren't going to ignore that.

    I highly doubt that the PS3 won't sell well at launch, despite the over optimism the analysts seem to ooze. The PSP sold well at launch too. However, we now see Nintendo's DS not only competing but in many ways thrashing the PSP. The potential exists for a similar event with the new generation of consoles.
  • by The Optimizer ( 14168 ) on Friday June 02, 2006 @08:25PM (#15459262)
    Look at what drewmca said - he got got it pretty close.

    Basically, the Wii is seen as in a different group than PC/360/PS3. Different games, different audience and different content requirements, not to mention different levels of CPU and Graphics horsepower.

    First off, the three platforms mentioned are the ones that are making use of the insanely high-def content with uber-normal maps and shader effects. It's a lot more expensive to make content at the Unreal 3 engine level than at the Wii level. Personally, I think Nintendo is freaking awsome for realizing that you don't need to have 2 artists and a programmer spend a week getting the specular sweat-drop effects working just right against the character's facial acne. That's where it seems like were going with the crazy levels of detail these days.

    We do have plans for Wii and other (non next-gen) platforms, but it's best to approach them on their own terms and not try to force a 360/PS3 title onto them.
  • Sorry if I wasn't clear (and re-reading my post, I probably wasn't) but I completely agree with everything you're saying. I just wanted to stress that there are (or, at least, will be) four "new" systems (i.e. ones which will have new games coming out for the forseable future): PC, 360, and the yet-to-be-released Wii and PS3. My issue was the GP said something along the lines of "the three next gen consoles." Market success is as much an issue of mindshare as it is an issue of actual system power. I'd say the constant posts on Slashdot about the iPod not having $FEATURE_X while $PLAYER_Y does are an example of this sort of thing. For example, many publications put the GameCube behind the XBox and PS2 in terms of marketshare when, internationally, this really isn't true - XBox and GC are in the same ballpark, while both are quite a bit below the PS2. I know I'm fighting a losing battle, but I'd like to prevent that sort of thing for the 'next generation' of consoles. By leaving the Wii off (and by implying - intentionally or unintentionally - that no fourth system exists) it sends a message about the Wii's relationship to the 360, PS3, and computer.

    Again, I don't think this was intentional on the part of the GP and I think he meant "the three most graphically powerful systems (PS3, 360, and PC)" rather than simply "the three next gen systems (PS3, 360, and PC)."

    Just my two cents.
    -Trillian
  • Re:Chicken and egg (Score:3, Insightful)

    by justchris ( 802302 ) on Friday June 02, 2006 @10:10PM (#15459739) Homepage
    The gamecube "failed" entirely on how it did at launch when compared to the PS2. The games available at launch aren't the really important factor. The important factor is how well a system sells at launch. If one system launches and shows that it is clearly selling better than the competition, developers will either shift development of existing games or start development of new games for that console.

    That's what's happened the past 3 generations, and why there was a clear victor each time. This time, the 360 launched early, but failed to gain a significant lead. Now it's up to Sony & Nintendo. If they both fail to gain a significant league, then the launch won't matter, but if either one clearly pulls ahead of the other two, development houses will spend the extra money to shift development to the more popular console, and that will mean more exclusive games for that console, which will lead to more people buying it.

    So the launch is vitally important. It may turn out to mean nothing at all, but all too often it decides who will "win" this console generation.

  • Re:Chicken and egg (Score:2, Insightful)

    by sdhankin ( 213671 ) on Friday June 02, 2006 @10:10PM (#15459742)
    But why was there an initial craze for it? Because a boatload of people had PS1's and were happy with them. They wanted more of the same. Why did developers develop for the PS2? Because the PS1 was the dominant platform at the time.

    The PS3 isn't any different. The developers will develop for it because the PS2 is still the dominant platform, and they've made a bundle of money off it. All the platforms are a gamble. The developers will stick with the devil they know. Don't talk to me about how much harder it is to develop for. The way I hear it, compared to the PS2, the PS3 is a walk in the park. The PS2 was supposedly a bear to work on. It still ended up with the greatest developer support.

    I currently have 40-50 PS2 titles. Care to guess what percentage of my total outlay the initial box was? Hint: tiny. If I buy 40-50 titles for ANY of the platforms, guess how much of a difference $200-350 will make in my total cost? 2nd hint: not much. It's razors vs. blades. Compared to the blade cost, the razor is free.

    Do you really think you'll buy a console and a couple of games over its lifetime?
  • by Anonymous Coward on Friday June 02, 2006 @10:14PM (#15459754)
    That will *NEVER* happen unless they drop Blu-ray. I hear people musing that Sony will drop the price point soon, but they can't do it. Here's why:
      Sony wants Blu-ray to be a success, and to do that, they've gotten together a coalition of companies to support it. Things are about a 50/50 split between the Blu-ray and HD-DVD camps right now. However, there's a lot of tension amongst the hardware segment of the Blu-ray camp, because Sony is selling a Blu-ray player in the PS3 at below cost. This means Sony is undercutting the other Blu-ray player manufacturers, and they're not happy about it. Why buy $minor-name-brand Blu-ray player for $900 when you can get a Sony-branded player inside a PS3 for less?
      If Sony were to reduce the PS3's price even further, you'd see the other Blu-ray hardware makers jump ship to the HD-DVD camp. (and who could blame them! To compete with Sony's price, they'd have to sell at a huge loss, with no hope of ever making it back on movies and games the way Sony can.) This would likely precipitate a large shift among the content companies over to HD-DVD as the perception sets in that Blu-ray is a Sony-only format. At that point Blu-Ray dies like Betamax, Mini-disc, and UMD.
  • by Agret ( 752467 ) <alias.zero2097@g ... m minus caffeine> on Friday June 02, 2006 @11:33PM (#15460046) Homepage Journal
    I stopped playing about (what I'd assume) is a third way through because it just got so repetitive
    What on earth do you mean!? Clear room out, walk through door, turn to left blast monster supposed to jump out and scare you, turn around blast monster that spawned behind you. Clear out room, walk through door, turn to the lef....

    Doom 3 was scary until I realised that every room follows the same pattern. I never did get around to finishing it but the game improves a a hell of a lot when you get to hell (Was playing Last Man Standing co-op with some mates). Last Man Standing co-op makes Doom 3 worth the money I paid for it. It's so awesome having old school co-op goodness through beautifully designed levels. If only I could say the same about the standard Doom 3....
  • by cgenman ( 325138 ) on Saturday June 03, 2006 @12:01AM (#15460123) Homepage
    I just wanted to stress that there are (or, at least, will be) four "new" systems (i.e. ones which will have new games coming out for the forseable future): PC, 360, and the yet-to-be-released Wii and PS3.

    Not to be too pedantic, but there is also the DS, GBA, PSP, PS2 (still active development going on, probably for the next 4 years or so), browser (different environment than PC), Symbian J2ME Flash Lite BREW Pocket PC Mobile phone development, and the various arcade systems, amusement park attractions, etc. Possibly the XGP / 32X2 as well.

    There is a lot of options out there. And as the market evolves, and consumer devices become more powerful, it looks like more and more will spring up.

  • by Anonymous Coward on Saturday June 03, 2006 @01:22AM (#15460346)
    Most gamers who have made Sony rich don't give a fuck about this bullshit. Why the fuck does the slashdot crowd think the eyes of the world turn to them for advice and guidance? Most gamers don't care about E3 and whether or not sony kissed media ass. Most gamers don't give a fuck about rootkits or DRM.

    Will the high price of PS3 bring the platform down? Perhaps. but the rest of this is just pure bullshit according to 99% of sonys past or future customers.

    All of this bickering and fucking bullshit that goes on here makes zero difference to the majority of the buying public. Stop acting like you have some great insight into the future of the company.

    Why the fuck am I bothering? You guys are the same fucks who've been chanting that Linux is a MS killer for the last 10 years and still look at where we're at.

    Take heed sony! the fucks of slashdot have predicted that you're going to lose big very soon, that translates into you may lose 3% of the market share to XBox in 2018.

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