Comment Re:tl;dr (Score 1) 35
ChatGPT summary:
Duolingo, once widely praised, is now under fire after CEO Luis von Ahn announced a shift toward an "AI-first" strategy. This includes phasing out human contractors, using AI in hiring and performance reviews, and restricting new hires unless automation isn't feasible. The announcement sparked a strong negative response online, especially on TikTok and Instagram, prompting the company to temporarily remove all social media posts.
The backlash is more intense than prior criticism over layoffs and AI integration in late 2023. Users flooded comment sections with complaints about the replacement of humans with AI, emphasizing the importance of human connection in language learning.
In response, Duolingo posted cryptic and satirical videos featuring a masked "rebel" confronting von Ahn. While von Ahn defended the use of AI to scale content creation and improve efficiency, he admitted the LinkedIn announcement was poorly communicated. He emphasized AI as a tool to support—not replace—employees and claimed the company is still hiring.
Von Ahn later reiterated on LinkedIn that Duolingo aims to empower its workforce through AI education and resources, without addressing the fate of contractors. The controversy highlights growing public skepticism toward AI-driven policies, which often appeal more to executives and investors than to everyday users and workers.