"Stream Game of Thrones now without using your data, exclusively on AT&T" is something that carriers and content providers really want to do.
Close. They want the MONEY that comes with EXCLUSIVITY.
Somebody is paying for that. The big companies want it to be HBO or Showtime or Disney or whoever, spending tons of money to other big companies so the big companies can promote their big ideas.
The problem is that everybody else is excluded. Want to be in the Free Data system? Pay up. This is completely against the concept of net neutrality where all content is treated as equal content.
Prioritization is a similar issue. It is true that networks need to prioritize some types of data over other types of data. Phone calls shouldn't be buffered behind a large file transfer, so a limited degree of QoS needs to take place. But categorizing one provider over another provider is unfair. Having HBO streaming arrive at a higher QoS priority and Netflix streaming appear dead last in the QoS where it is constantly buffering and suffering lost packets because Netflix refused to pay up, that is unfair to customers.
If I pay for data it should not matter to the phone company what data I get. They should be treated as common carriers. If I want to stream data from a premium channel, or from youtube, or from a private website, or from a site the phone company thinks is undesirable, it should not matter at all. Customer pays to stream data at a specific speed, then the data should be processed at that speed. Just like common carriers of the postal service or parcel companies, if the customer pays to transfer something then it gets transferred, they don't decide to keep one company's boxes in the warehouse for an extra week just because they didn't pay an extra fee, it arrives in the warehouse it is processed just like every other package. There are still QoS for certain types of packages, a "next day air" versus regular ground shipment, but nothing is delayed because of the carrier's choices.
Binge-On is great this way. The customer can say "throttle ALL my data", or "stop throttling ALL my data". It isn't the phone company getting paid to bless a specific company with different speeds.