Who is going to buy a car that puts the life of somebody else above your own? How would that conversation go at the dealership?
Salesguy: Yeah, the autopilot is great. Especially for pedestrians.
Buyer: The autopilot sounds gr... wait, what? What was that about the pedestrians?
Salesguy: Oh, if it thinks it is about to run over a pedestrian, it will swerve off of the road. Possibly off a bridge or into a solid object like a tree or something, possibly killing you in the process. Makes thing safer for pedestrians.
Buyer: Well, what about me? Why am I being sacrificed? Shouldn't it just come to a stop as fast as it can and try to save us both? After all, I'm the one that paid for the car.
Salesguy: But it might not stop in time and kill the pedestrian. We can't have that.
Buyer: I'm, uh, going to go check out the next dealership. Bye!