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Comment Next up... (Score 1) 140

Coming next: Facebook tests out modal popup windows as a means of delivering the content - aka ads - people really want to see, rather than wasting their time taking them directly to things like profiles, pictures, or their wall.

And as a bonus, pop-under porn ads, so you can enjoy one last bit of joy from Facebook while desperately trying to close out of your browser as the boss approaches.

Comment Re:"Facebook is testing committing corporate suici (Score 2) 140

No, this is just another social study done by Facebook. They're one damn clever bunch!

Of course they know that everyone and their dog hates blaring ads. They're not stupid. But they want to know just how much bullshit their users will put up with. And it's easy to determine simply by looking at the amount of ad blocking going on in their user base. They can slowly crank the annoyance meter up and watch the ad blocking rise. That's marketing research you can take right to the bank!

Comment Re:Testing (Score 1) 140

No, I'm not likely going to click an ad so it can blare at me and show me shit I ain't interested in. That's exactly the problem with ads.

If you think the music industry is stuck in the buggy whip times, you haven't seen nothing yet before taking a look at the advertising industry. They are really stuck in the "push" technologies that newspapers and (more even) TV offered them: We put it there and they have to consume it 'cause they have no choice. We interrupt your program for our messages and they have to sit there and watch them.

And they STILL try the same shit on the internet, a medium that by its very definition is anything but "push". Not only is it bidirectional, offering the great opportunity of interactivity in advertising, it is also trivial for the ad target to ignore, circumvent or outright deny the ad. Of course the old "you get it whether you like it or not" approach is doomed to fail in such an environment.

They have to "earn" those eyeballs. I know, an outlandish concept to an industry used to having an audience they can abuse as they please since they cannot avoid it, but this audience found a way to avoid you, and they hate you like the plague. Ads are about as popular as athlete's foot or a hernia. Hell, we have people who can't be assed to clean their computer of trojans that make them close 20 windows at start up, who don't get bothered by their computer running like molasses 'cause a dozen viruses hook into every keystroke and they don't care that their browser window has the size of a postal stamp due to a hundred browser bars competing for the screen real estate, but you, advertisers, managed to get them to install an ad blocker!

Can you imagine just how much ads have to piss someone like THIS off to act on it?

Your ads, if you want to stay relevant, have to offer people something they WANT. Include a flash game, it needn't be anything sophisticated or new, just make it funny and entertaining. Make your product the powerup in a Mario clone or let people shoot aliens trying to steal it and collect it when they drop it. Hell, if you feel like it, add some stupid prize like a monthly drawing of a month's supply of whatever you're hawking, so people actually play your game and give you their mail address.

For fuck's sake, make your ads entertaining! Nobody wants to hear how clean your sheets get with Tide and how much we should Gain. We've heard that. To the point where we'd rather go back to our childhood to sit through a church sermon because even THAT is less repetitive!

Submission + - Malibu Media stay lifted, motion to quash denied

NewYorkCountryLawyer writes: In the federal court for the Eastern District of New York, where all Malibu Media cases have been stayed for the past year, the Court has lifted the stay and denied the motion to quash in the lead case, thus permitting all 84 cases to move forward. In his 28-page decision (PDF), Magistrate Judge Steven I. Locke accepted the representations of Malibu's expert, one Michael Patzer from a company called Excipio, that in detecting BitTorrent infringement he relies on "direct detection" rather than "indirect detection", and that it is "not possible" for there to be misidentification.

Comment Re:The game needs more stuff to do (Score 1) 186

That's exactly what would NOT work here as you're supposed to play in a setting that's recognizably your own town/city/island.

Taking things a biiit too literal here, friend. Who says "your own town/country/planet" doesn't belong to "Dainisekai zone"? Or if it offends you that much, call them "leagues" - Up to CP500, you will only see and battle "shojo" league players.

However they frame it, Niantic has a really, really simple way to segregate players by skill, thereby keeping it fun for noobs and old-timers, fun for casuals and hardcore grinders. Hell, under that model, they could even allow "cheaters" (or even rurals) to play in their own league, rather than outright banning them.

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