Facebook is evil and everyone with a brain knows it.
Facebook was so invested in because its potential to break down society was realized by its big investors. It wasn't a shot in the dark with their billions of dollars. It wasn't a surprise that social media would transform our society. They knew what it was to become and it profits them immensely.
Why do they want to break down society? Because they want to increase the level of control they have. Instead of programming society on the scale of groups, they want to control every atom; every individual, and open up new roads to exponentially more power.
People always explain away things like this saying "well that's just what people want and the company is just giving them what they want and making money, so this isn't really bad, this is progress! There's no conspiracy! People are smart, they aren't so easily suckered into things! They know what's good!"
The thing is that people are actually not that picky. They will accept just about ANY given solution for their basic needs as long as authority backs it consistently enough. So it becomes a question of what exactly we are progressing towards and who's interest it really is in.
Humans are not some transcendent creature with the guarantee of self awareness and intellect and rationality because of how much inherently better they are than all other life on Earth. These are optional features supported by a certain way of life. If you take away the nuances from the human way of life, if you take away the culture that support these higher functions, people go into "backward compatibility mode"; they re-adapt to a simpler, savage, prehistoric world. Simply put they devolve.
While most people don't know themselves well enough to see this, there are people who know this about humanity, and they know about it deeply. These people are leaders.
Leaders either choose to try to raise people up to their own level of awareness or leaders choose to plunge people down so they can never rise up. Leaders choose either cooperation or enslavement.
Humans are tribal creatures. They are beyond racist. They are beyond nepotistic. They will kill members of their own families who displease them. Humans are not only genocidal by default, they a fratricidal by default.
We can see this at every point in our history. We can see this in our close relatives like the chimpanzee that continue to live a way of life that we departed from eons ago.
Leaders cooperate and enslave in degrees. The closer you are to directly supporting the substance of the leader, that is, the more you share in common with the leader that you align with that leader's will, the more cooperation you will receive. The further, the more enslavement you will receive, up to the point that when your interests drift sufficiently you are immediately killed or otherwise neutralized.
What this amounts to is simple: as time goes on you will only become more distant and unable to adapt to the leader. The leader's own will replace everyone else. Eventually you drift into the zone of no return in relation to a current leader and unless the leader changes, your line will end: you, your family, your children all die and there are no more children thereafter.
Usually this takes a long time, so long that the diverse interests in the world shift and leaders change and most tribes survive at least long enough to make a compromise and intermingle with the dominant tribe. But things are becoming unusual: power is being consolidated on unprecedented scales with unprecedented stability, and it is making ever more exacting demands on its subjects as their numbers swell to challenge the Earth's ability to sustain them.
Humanity's genocidal nature has risen to the surface.
This all sounds very grim, until you consider the fact we've been up and down this situation for millions of years and have some pretty good solutions to the pitfalls and the problems that lead to them.
All the machinery is in place for us to CHOOSE our own leaders. Are you choosing yours? Are you prepared to? Can you make your voice heard when authority tries to suppress it? Have you realized what happens to suppressed voices when power becomes too consolidated?
When you have no borders, as in an economically globalized world, because the focus of the connection is material and is therefore fueled by greed, one tribe will come to dominate by enslavement. The tribe with the most immediate advantage is the tribe the travels the most conducting the most mercantile transactions, providing the most banking, thereby connecting money and people across nations and diverting a portion of every transaction into their own coffers. Every border broken, physical or conceptual, results in a new avenue for transaction and a shower of gold.
Any guesses as to what's going on now? Who's the tribe?