I'm obviously not the market for this. We still pay $1.50 to get our movies at Redbox. We maybe watch three movies a month, so about $5 a month on movies (sometimes less when we get a Redbox coupon). Paying even $30 a month would be extreme sticker shock for us. Heck, every Tuesday around here all the theaters have $5 movie day when all movies all day long are $5, even new releases. So it is just $10 for my wife and I to go watch a new release in the theater. $30? Not going to happen.