Brainless repetition of marketing mush. The suits associate tap-tapping on a screen with instant gratification, which is very saleable. But it's a little too brusque to put it like that, so it becomes "get things done quickly". This is a guy whose job is beating you over the head with what he wants you to buy, until you acquiesce. The fact that it makes you do things more slowly, and makes it harder to multitask, doesn't matter. He is BMW; you will buy.
I know in the smartphone space, people have completely given in to the call of the machine. Are they really going to want to submit again, to their cars now, too? When they already have the dopamine hit in their pocket? But for an addict it's never enough, now they need it while driving too. Thought about from that perspective, it makes sense. The addict lifestyle no longer appeals to me, but I recognize there are a bunch of them out there. He is probably correct in identifying a demand.
I hope the good engineers being held hostage at BMW manage to break free and start a company focused on developing and building cars. Not seat subscriptions and piping ads into your dash.