No. It's fairly normal Mario game. The only "twist" is that you don't have much of a speed control.
There are "pause" tiles, and tiles which move you backwards. Otherwise, Mario walks to the right constantly.
It's a "one button" game -- the player can jump. It's a fun game, but you can't go backwards and get every coin, kill every enemy, destroy every block, and find every secret in one playthrough.
It's a godsend for gamers who only have one thumb free. (feeding a newborn baby can get... dull.)
It's well made -- easily up to Nintendo's normal standards of excellence. The interaction to "sign up" or "log in" to a Nintendo account is shockingly well done: It's hard to describe, but you know how many games make you switch to your mobile browser, sign up for an online account, go to your email, get the validation code, go back to the web page, validate, and finally go back to the app and log in (again). Nintendo went way above and beyond, and made the process the most smooth, fluid experience I've ever seen on any platform.
I love it, and spent the $10 in-app-purchase on it.