Comment Re:Rock or Disco? (Score 1) 96
I'll give my good-faith best guess answer. Apple has focused on exactly the question you're asking: what is this thing really for? They've figured out you can infer the user's intended use from how the user is manipulating the physical object. This is a well-trodden path for Apple. For example, taking an AirPod out signals a user intends to stop listening to the AirPod and so it automatically stops.
And the other thing Apple has focused on, coupled with this, is that there are more physical states than just open and closed; there's also an L-shaped seated mode, a tented mode, an upright L-shaped mode, etc. Apple uses the OS to infer user intent and adapt controls, panes, layouts etc in response. Apps don't have to do that for themselves, and instead can simply take advantage of the OS doing it for them. Hence the example of the user putting the device into the L-shaped seated mode while watching Netflix, and the video smoothly transitions to the upper screen while the controls smoothly transition to the lower screen.
Making this all work smoothly and intuitively is where Apple hopes to differentiate: a coherent experience that's properly thought through.
Have they succeeded? Dunno. We shall see. But they've definitely put major effort into it