Comment Pluys ca change ... this has happened before (Score 2) 26
My father used to work at RCA (computers and aerospace) and tells this story of how RCA lost its way in TVs. The background of RCA is that they were the premier high-end TV maker during the 60s and into the 70s. They were riding high and then lost it all.
Step one: RCA signs a contract with Sears to make RCA black-and-white TVs under the "Sears" name
Step two: Sony, then a scrappy little company, goes to RCA and offers to sell to RCA the TVs for the Sears contract for less than RCA can build them. Note that RCA is not the first high-end manufacturer that is unable to stay up to date when making low-cost devices. RCA accepts this offer.
Step three: Sony goes to Sears and grabs the previously lucrative contract from RCA. It's a "curse your sudden but inevitable betrayal" kind of deal.