Yeah, I love spending my money on inferior products that don't work as well, because brand loyalty!
It's called 'voting with your wallet.' If the company isn't getting it done with their product line, they need to know it. And there's no better message delivery than a warehouse full of stale product that nobody wants to buy. How do we know? Because of this story right here - AMD may have come up with a winner. Same or better performance at far less price. And why did they do this? Because Intel was kicking their asses up and down the block on performance, at ANY price point.
Maybe not anymore. If AMD can deliver on this announcement, they will see sales uplift. Message received.