Facial recognition is quite simply put the worst privacy invasion in the entire set of privacy invasion tools. Tools like google glass, driverless car cameras, uploaded photos, or any one of dozens of video data sources that directly feed into one of the large companies' data stores pose a huge problem for everyone's privacy. It doesn't need to be big brother with cameras everywhere to put a very good picture of everyones' lives. If you only pass a few of these cameras a week it can still put together a very solid picture of your life, where you go to school, where you work, who you hang out with, etc.
For instance today I was sitting in a park with my wife when a Chinese dragon dance occurred, the dragons came right up to where I was sitting with dozens of people snapping away. Needless to say some of those pictures went up to one of the facebooks, googles, etc. We were carrying brand name bags from some shopping. Thus a great image recognition program could put my wife and I together, at the market, in our city, and what shopping we did today.
These companies won't be content with just this, they will want more and more data, thus will probably partner with speed camera companies, security companies, stores, etc. But the icing on the cake will be driverless car cameras and delivery drone cameras; those data feeds will put us on camera multiple times per day.
With this sort of data, there is no organizing anonymous political dissent, there is no undercover journalism, there is no privacy.
I want laws to swing hard against this. Quite simply, I want it to be illegal to gather data on people without there consent. Full stop. By gather, I don't mean to store, but to have any ability to aggrigate a picture larger than the individual pieces. Also I want a law that says data gathered for an obvious purpose cannot be used for any other purpose. Thus my phone company can have my mailing address, but there is no sharing that with "trusted third parties". My driver's licence can't be accessed by any government employee beyond the proof that I can drive. If I deal with one company they can't even share my data with sibling companies.
In Europe, they have the right to be forgotten, I want the right to not even be known. Thus if any company or organization has my information without a warrant from a judge, and I didn't give it to them, I want people going to jail along with ruinous fines. So if I terminate my phone, the company has to erase every trace that I existed. If I cross a bridge and have a pass card, they can deduct my account, but not record the time or place of my crossing. If I make a phone call on an unlimited plan then there is no need to record my minutes or who I called. I want any data that can't be wildly justified to be erased.
Now some companies will argue that in the event of a billing dispute that these records are nessary. Thus one caveat could be added. They can keep the records until I phone them and say, "I am in agreement with your up to date billing. Delete all my records." In the case of a phone company this would pretty much clear out any record I had with them short of the minimum details required to keep my service active. This would include how long I had been a customer.
Quite simply using technologies such as Machine Learning these companies are abusing us more and more. We need to turn this 180 degrees and make it wildly illegal for them to mine any data we did not consent to.
And just to cover a loophole. Make it illegal for anyone to be able to offer an inducement to gather your data. So the phone company can't say our phone plan is $200 per month with a $160 discount if you give up your privacy.