Imagine a real free market.
Imagine effective regulators creating a marketplace where anyone can contribute content, and set their price per view. And conditions such as allowing adverts to be inserted or overlayed, or to refuse permission.
Where any distributor can source content from anywhere, add value such as links to reviews, parental filters, extra language subtitles, whatever ... and choose their own cost margin.
Imagine a world where consumers can choose their content independently of the distribution and local display device.
Where filmakers get paid on the popularity of their product, and consumers willingness to pay, not on arcane backroom bundling negotiations.
No strong DRM needed, just digital watermarks and signed serial numbers to allow oversight and make cheating harder.
All this is possible, except the lobbyists would never allow it.