Not to be nitpicky, but I happen to live in Berkeley (clearly east bay neighbor) and after trying the app on my iPhone I can tell you there's no 3D here.

Like most slashdotters, I'm in IT.

The last couple of companies I've worked in, have made the decision to allow us -employees- to admin. our PCs. We are mostly semi-senior developers: we have the knowledge to make our computers perform their best, and we know what we want -and need- from them. No one else -not even support dept.- can know what service, application or tool is best for us and, being highly trained, we're the best admins. these computers could have.

-- For instance, even though we need to use Windows XP, no one uses IE --

And last (but definetely not least), this is what we *do*. Most of us could hack through the security policies if they were there. I don't think that having over a hundreed skilled developers trying to bring down your security infrastructure is the best way to go.

Whenever I start my own company (that's right, I still like to daydream), I'll make sure I hire talented, trustworthy people, and grant them admin. rights of their PCs.

PS: Note that admin. of PCs != network admin. Everyone here should appreciate the difference

I suspect much of the cost of the hardware and the media will be paying off the development of this DRM scheme and buying enough silicon to decrypt the data. Furthermore I suspect they'll try the price increase trick which was done with CDs... tapes and vinyl stayed the same cost, and for years CDs were 150% the price per album that people were used to paying.

All in all, are people really going to be willing to pay high prices for HD over DVD quality? There'll be some, but frankly I'm skeptical that it'll take off at all. If the new DRM scheme is successful, it'll be interesting to see the effect on sales. If people really do have to pay to get the content, wouldn't it be an embarrassment if the marlet decides that the crap hollywood is putting out simply isn't worth it? Could be the opening the indie film makers have been waiting for. They could buy up the "old" DVD fabrication plants for cheap and really get in on the game. The result might even be in improvement in quality of product for once.