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The Internet

Submission + - Ars Technica begins battling Adblock users (arstechnica.com)

lordlod writes: Ars Technica has begun adding their own article content section to the AdBlock EasyList subscription service, with the effect of preventing all AdBlock users from reading the content of the site. Ars staffer Clintology explains: "We make nearly all our money by selling campaigns which are promises to deliver a set number of ad impressions. Ad blockers make it increasingly hard for us to meet those (you can imagine with a site full of technically inclined people we have a lot of ad blockers), which makes it harder for us to sell campaigns in the future." The new view they have taken is that a user who doesn't view the ads isn't a user worth keeping.

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