I work in the marketing analytics and attribution space and can confidently speak to this topic. While Social isn't the BEST performer, it doesn't carry with it the dire statement of a "complete lack of results" as you state.
With dependencies on vertical and how the advertising is used in known conjunction with other channels, Social definitely does have an assister effect on those other channels. The problem you may be encountering is relying solely on outdated analysis methods which do not appropriately track credit for known users across the entirety of their path to purchase or you're simply just looking at in effective ad buying behavior resulting in poor ROAS.
Done right, Social is definitely valuable for relatively low cost when compared to the much larger channels (based on investment) and can absolutely jack up your return on those other channels as an assister but definitely is not going to be a 1:1 return as the only advertising channel you should leverage if you are hoping for conversion.
he risked his life on what was little more than a modified icbm; one that could explode if you looked at it funny.
Because the public doesn't care about them. There's no space race going on today. There are no commies to compete with. There are no new worlds to explore.
The motive is that enterprise IT departments are choosing HP alternatives like Epson and Brother because of issues like this.
I work for a Marketing Analytics firm. Our interns do real work so we can gauge their effectiveness should we offer them a full time position.
Honestly, I haven't seen worthless interns anywhere in the last decade; perhaps this is due to the economic climate through those years?
We'd have problems with fires - which would get massive - before we had problems with crops dying off due to lack of CO2. Also, the ocean's pH would change and that'd be quite bad news indeed.
Bans solves everything!
Because I love having a nanny protect me from the big wide world that might say something offensive to me, and I can't make my mind up myself about it??
Why can't we just get back to hating those seven words?
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