It sounds a lot like putting speakers in EVs to make vroom vroom noises. Whatever affection people have to it, the manual gearbox worked around a technical problem with engines and isn't in any way superior for driving. Yes having control over the engine is important, but the best option for that is pedal shifters. This seems like Ferrari chasing a nostalgia market rather than developing a performance car.
But then this is the same Ferrari that just released the Luce so that would track.
No, it makes complete sense.
You can't have your traditional H shifter anymore - it's just too impractical because honestly the modern engine and gearbox has 8+ gears to deal with. Sure truckers have dealt with it with their 10 to 18 speed gearboxes, though usually the 10 speed is a 5 speed with a high and low lever, while the 18 speed is a 6 speed with a 3 speed tied together so you have multiple shifters. It's just a lot of manual hand flailing.
Modern race vehicles know shift speeds are basically it, and the manual gearbox is no more for them - it's all computer controlled shifting and the driver paddle shifts because that's really the only way you can go between gears in sub-100ms.
For today's cars, automatics have basically taken over because 6 speed autos are basically standard, and many now coming with 8, 10 or 12 gears. Some can still be bought with a manual option, but compressing 10 gears down to 6 means very tall gears and basically lousier gas mileage because your gears are not ideal.
So basically getting it to an automatic gearbox - be it a standard automatic, or a dual clutch standard box with a computer controlled shifting that can be controlled from paddles is basically the way to go.
Ferrari is not doing it for nostalgia - they have to do paddle shifters because a 12 speed gearbox cannot be shifted traditionally with an H shifter. Meanwhile having the control paddles affords can avoid a lot of the guessing. While modern computer controlled transmissions are very good at picking the right gear, there are still some circumstances that it's not as ideal so a way to manually control the transmission can help (usually during extreme weather - snow, heavy rain, etc).
That is the way the industry has to go - Ferrari is showing you cannot take advantage of their cars unless you let the computer do the shift, while the logic of when to shift remains with you the driver. And that's perfectly fine, though purists probably won't call it a "manual transmission". But it's what the industry recognizes is happening.
Heck, even in trucking many new trucks are coming with automatic transmissions - likely with some sort of manual up/down in case you need to pick a better gear. More gears makes the engine more efficient and fast computer shifts mean very smooth rides. In a modern luxury vehicle you cannot feel it shifting - it's so silky smooth the only thing you notice is the tachometer needle moved.