Comment Poor strategy by Ford (Score 1) 211
F-150 people don't strike me as the type to accept anything really innovative like the lightning. Ford should have stuck with their investment in Rivian which isn't trying to be something familiar. Same thing I find it appalling that Ford would make the Mustang a boring SUV crossover clearly aimed at boomers. I mean they've made the Mustang into the new Buick LaSabre. Not hating on the LaSabre, fine cars they are, but Ford wussed out and should have made their electric crossover a new line and let the car succeed on it's own merits.
Tesla has won their markets for electric cars, because they've gone big and it payed off. I'm keeping a close eye on Slate which fills a unique market, and if I wanted a fancy road princess truck or SUV I would go with a Rivian. I'd never buy a Nissan Leaf just because Nissan, so I feel like there is still competition in the low-end market.